Minuteman Press Found on Google Street View

Great I have been looking out for this for ages and finally Google have got around to getting images in their van in order to add Bath to Street View.

Even better we find Minuteman Press, clearly on this day I was not looking out of the window so missed the van pass by!

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Making the Most of Your Facebook Profile

Over 350 million people are doing it. Are you? With over 700 thousand local businesses setting up shop on Facebook it’s time to make sure you’re making the most of your customer’s online experience.
If your company doesn’t have a page yet here’s how Facebook works. There are personal profiles and there are pages. As a company you’ll want to set up a page. You’ll want to enter some information about your company and add some photos. Now you’re ready to start gaining fans of your company page. But what else should you know before jumping in?

Don’t Sell.
If you have ever been to a store and had someone constantly trying to sell you something you know that it gets annoying. The same holds true for Facebook. This is not the place for you to try and sell something to your clients. If you do they will just get turned off and quit doing business with you.

Listen.
As the saying goes, we have two ears and one mouth so we can listen twice as much as we talk. Facebook is a place where you can learn about your customers. What they like and dislike. Knowing what your customers are thinking is half the battle for businesses.

Respond.
If a customer should ever have a problem Facebook is a great way to help them. Use Facebook as a customer service tool. If your customers aren’t happy than you won’t be happy and this is just another way for you to keep your customers satisfied.

Stick With It.
Once you make the commitment to use Facebook make a daily habit of logging on to make post, listen and respond to your customers. Facebook is a great marketing tool and if used correctly can grow your business.
To build a fan base, you may consider Facebook Ads. This service allows you to set a daily budget on a pay per click basis that directs potential consumers to become fans. Whatever you do with your ads, ensure you keep Facebook users in their Facebook experience. Redirecting them to another website from your ad will get you less play. Let them choose to visit your site from your Facebook company page.

25% Off Full Colour Business Cards

Order up to 2500 Business Cards and receive 25% Off our usual price! 

Offer applies to digital and litho printed business cards, including our luxury gloss or matt laminated range.

OFFER Applies in March and April 2010 

Your business card is one of your most important sales tools, so let us help you get it right.

Look at this example price:

 500x Digitally Printed Business Cards

Printed full colour single side

on 350gsm Silk

@ £36+VAT

Take advantage of this very special offer and contact us today to order or enquire about all the special prices.

Marketing is not monkey business

One thing is constant in marketing—it’s constantly changing. Once limited to traditional media like television, radio and print advertising, a company has more options to get their name out there. So let’s talk about the 200-pound gorilla in the room, and no, we’re not talking about King Kong. It’s Guerrilla Marketing that may make your company a giant in your market.

What is Guerrilla Marketing?
Jay Conrad Levinson gave birth to the concept in 1984. Ever since then, this fringe movement in the world of advertising has gained some steam. Specifically geared towards the small business, Levinson argued that instead of money, investments in marketing should be time, energy and imagination. Much of that energy should be expended on building relationships with customers to get more referrals, and focusing on larger transactions, rather than on gaining new customers.

Guerrilla Marketing may encompass a number of tactics but each campaign should be laser-focused to one technique. Other terms associated with this movement are viral marketing (engaging social networks), buzz marketing (generating word of mouth), undercover marketing (subtle product placement) and experiential marketing (getting consumers to interact with your product).

Memorable examples from well-known companies
Nikon used a billboard at a subway station that had images of paparazzi on it. As you would walk by on the red carpet that led to a Nikon store the cameras would flash making you the celebrity.

Ikea decided to show that their furniture can brighten up any setting. They put some of their furniture at bus stops in New York.

Red Bull has relied heavily on Guerrilla Marketing through their soapbox races, Flugtag (building human-powered flying machines) contests, or driving around in a Mini Cooper handing out samples of Red Bull.

What can you do with Guerilla Marketing?
These are some pretty big examples of how to generate buzz for a product. If you’re looking for something a little less monumental but equally effective, consider tactics along these lines to make a statement about your company.

Send out an empty envelope with an enticing headline on the outside. Make sure your contact information is in the return address. This should generate calls that can turn into an opportunity to talk about your products.

Get away from the windshields and find other relevant places to stuff a flier such as with a complimentary product at another company (in return for you doing the same), at a public transportation stop or other creative locale.

Include some candy and a comment card with each order and watch the cards and repeat customers come back in.

Dream up an inexpensive but creative event associated with your business. Start the buzz and get the press involved. Include a charity component. Give proceeds to a charity and watch your pockets grow.

Order an interesting specialty advertising item that you can distribute with a clever message to pique your customers’ interest about a particular product or your service.

One last piece of advice, when planning your Guerilla Marketing campaign, do your homework. Cartoon Network’s Aqua Teen Hungerforce placed light up boxes around Boston that were intended to generate publicity. They got it in the form of generating bomb threat calls from around the city.

Best of Bath

Find out why Minuteman Press use the Best of Bath network.

The best of Bath (website film) from Mollyfilms.com on Vimeo.

Vacancy at Minuteman Press

At Minuteman Press we believe in having the right tools for the job. That's why we have had a little rejig here, and in order to maintain a high level of customer service we are now recruiting for a sales person.

Interested or know someone who is? Click here to find out more!

Buy One Get One Free on Leaflets in February

 Buy one get one free on full colour printed leaflets*
 Order litho printed leaflets this February and we will double your order for free.

Offer applies to orders of 250, 500, 1250 and 2500 leaflets giving a maximum required
quantity of up to 5000 leaflets.
 Offer includes folding of leaflets if required.

Take advantage of this very special offer and contact us today.
for a quote email

 info@minutemanbath.co.uk

Tel: 01225 44 2000
Web: www.minutemanbath.co.uk

* Offer available on 115gsm, 150gsm, 200gsm and 280gsm Silk or Gloss litho printed
leaflets. Maximum order quantity is 2500x to receive 5000x leaflets. Offer includes
folding where requested. Litho printed leaflets require 5 working days turnaround.
Offer ends February 28th 2010
All prices are plus VAT if applicable and from print ready pdfs being supplied.