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| Helping Heart, helping you keep moving. |
Thursday 23 December 2010
Heart FM - Traffic and Travel
Minuteman Press are proud to be supporting Heart FM Traffic and Travel, listen out for us in the mornings and afternoon on Heart FM 103.
Tuesday 21 December 2010
Minuteman Press - Bath Life Awards
Hope you are all looking forward to a well deserved break!
Minuteman Press has entered for the Bath Life Awards under professional services.
As every little helps may be you might consider helping out by voting for us at http://www.bathlifeawards.co.uk/apply-nom.php ?
Tuesday 7 December 2010
Business Cards Digital and Litho
Business card printing these days is cheap, fast and effortless. Although cards can be ordered online, the printing is still best done using professional printing machines – either traditional lithographic, or the newer digital presses.
Litho printing is a two stage process which involves offsetting the ink from plates onto rubber rollers, and then onto card. Unlike web-fed presses, which use rolls of paper, card presses are sheet-fed, making them slower. Added to this, they are complex to set up. For this reason, digital printers are preferred for business card printing. They have several advantages over the traditional method. For a start they are fast and easy to set up, requiring no printing plates. The card is created in digital form, using templates or an existing card design, and saved as digital file. This information is then uploaded to an ink-jet or laser-jet printing machine, which prints the cards direct using heat or UV-cured inks or toners.
Digital business card printing allows an on-demand service to be offered, with short print runs and a rapid turnaround time. It’s the ideal answer for small businesses, as card details can be altered with just a few clicks, and multiple designs can be stored – for example, a single design can be customised with the details of each member of a sales team. Cards may be single or double-sided – the latter being the ideal way to portray extra information in an uncluttered manner. With modern businesses having web, e-mail and postal addresses, as well as landline, mobile and fax numbers, this has become a necessity.
Although there are internet-commerce firms specialising in business cards which the customers design themselves from online templates, the best quality business card printing is that offered by “clicks-and-mortar” companies, such as us at Minuteman Press Bath.
Litho printing is a two stage process which involves offsetting the ink from plates onto rubber rollers, and then onto card. Unlike web-fed presses, which use rolls of paper, card presses are sheet-fed, making them slower. Added to this, they are complex to set up. For this reason, digital printers are preferred for business card printing. They have several advantages over the traditional method. For a start they are fast and easy to set up, requiring no printing plates. The card is created in digital form, using templates or an existing card design, and saved as digital file. This information is then uploaded to an ink-jet or laser-jet printing machine, which prints the cards direct using heat or UV-cured inks or toners.
Digital business card printing allows an on-demand service to be offered, with short print runs and a rapid turnaround time. It’s the ideal answer for small businesses, as card details can be altered with just a few clicks, and multiple designs can be stored – for example, a single design can be customised with the details of each member of a sales team. Cards may be single or double-sided – the latter being the ideal way to portray extra information in an uncluttered manner. With modern businesses having web, e-mail and postal addresses, as well as landline, mobile and fax numbers, this has become a necessity.
Although there are internet-commerce firms specialising in business cards which the customers design themselves from online templates, the best quality business card printing is that offered by “clicks-and-mortar” companies, such as us at Minuteman Press Bath.
Friday 3 December 2010
Last Minute Marketing Tips for the Holidays
Deck out your website.
If you’ve been putting off updates to your website, now is the time to make some changes. There’s a good chance your website will see more traffic in December, so you’ll want your prospects to be impressed. Give the products you’re trying to move the appropriate attention on your home page.
Think about being social.
While you’re making changes to your site, don’t forget to add those social media icons. Now that you’re directing people to your Facebook and Twitter pages you’ll want to get active. Make at least one post a day.
The search begins.
To get those last minute sales, consider spending some of your marketing budget on some search engine advertising. At the very least, take a look at where you rank on the products you’re trying to move before the end of the year.
Check your analytics.
Make sure all your website analytics are working before you get a rush of holiday shoppers. It is important to know whether your marketing efforts have paid off. Having good numbers also gives you a jump start on how to market your business for the coming year.
Promote with some last minute offers.
Complement your online activity with some printed leaflets or large posters for your window.
Don't forget to say thanks.
Believe it or not there is still plenty of time to order and receive greeting cards from printers sich as Minuteman Press. A great way to say thank to those customers who have supported your business during 2010.
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