Take Care of the Employees that Take Care of Your Brand

When starting a company, many small business owners expend much energy to come up with the right name and logo. But to have an effective brand, you have to get the entire staff to make that logo mean something. Building a brand takes good, committed employees that are living what your marketing promises. In order to hire and retain employees that you want representing your brand, it takes a good corporate culture. Here are some ideas for creating a good work environment.

Get Flexible
The society of yesterday created the social norm that you must clock-in at 8 and stay until 5. In today’s world of connectivity, we can work virtually anytime from anywhere. If your business model can support flexible hours, that can be attractive to many employees. For instance, parents may have to bus children based on their schedule of activities. Or if you have creative people working for you, their creative ideas may spark in the evening. The point is to focus on the quality of work employees produce rather than when it’s produced.

Hang Out
Employees that work with people they enjoy can make employees more accountable because they don’t want to let down a friend. Create an environment conducive to a little fun outside the work day. Plan a company bowling tournament, go to a baseball game or grab some appetizers on the way home. Even a quick outing in the middle of the day is a welcome retreat. Take your team out to grab a cookie, a cup of coffee or walk around the block.

Perk Up
Sometimes it’s the little things that count. Think about a budget for some amenities in the office. Bring in lunch on occasion or have a potluck for employees to share their favorite recipes.

Dress Up
Some companies require a specific dress code because customers expect a certain look. A banker is going to wear a suit and tie to be taken seriously. But if you have employees that don’t have a lot of face time with customers, consider a more relaxed dress code. This gives employees a chance to show their personality through their wardrobe. Maybe one of these hot, summer days you can spring a surprise shorts day on your employees.

Knock, Knock. Who’s there?

Most of us like a good laugh. We want to be entertained. While there are several approaches to create advertising, humor often gets people talking. Adding humour to your marketing can increase brand awareness. Here are a few ways you can leave your customers laughing.

Get a sense of humor
When you use humor in advertising, you’re typically creating brand awareness and buzz for your business. So you need to understand your brand essence. This is the heart and soul of your brand. It’s what makes you think of Disney as “family fun entertainment,” or Hallmark as “caring shared.” Your advertising efforts—and your humour—should reflect the emotional connection you want your customers to have with your business.

Ruffle some feathers
You’ve figured out your personality, now you need to know your audience. Comedy is a risky business. There’s a fine line between humorous and offensive. But you can’t play it safe if you want the buzz. Understanding your audience will help you determine how close to the line you can go. Humor in advertising usually provokes attention so expect the phone to ring. If you’ve done your job, the majority of calls will be for more sales.

Make me laugh
Ask any comedian. Comedy is no easy business. You can leave them laughing or completely tank. You may want to turn to a professional copywriter to help you set the right tone for your business. Consider testing your marketing with some of your current customers before sending it out into the world.

Humor in advertising can be employed in any medium, whether it is direct mail or radio. Social media is a great platform to test out your humor. Most people visit social media sites to be entertained so get out there and knock ‘em dead.