Direct Mail Still Top with Personalisation

If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent Return on Investment (ROI).
You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly think their methods are more personal than direct mail. But thanks to Internet cookies, over-sent emails and Google Ad Words, consumers are turned off and tuning out. Direct mail bests digital marketing tactics in the area of personalisation because, to the consumer, it feels more human.

The simplest way to personalise direct mail is using variable printing to address your business’s leads by name. But you can go even further than that.

The key to effective personalised direct mail is to get as much useful information as you can from your customers and prospects. Use sales records, surveys and social media to collect good data about your mail leads.

Now it’s time to personalise your direct mail piece. To craft a message that’s relevant to the prospect without being creepy, you’ve got to use your data carefully. Let’s say, for example, that your jewelry store wants to market diamond engagement rings. You’re working form a list of young people who you assume—or hope, for your business’s sake—are single (and you should know that from your data).

It makes sense to write copy that speaks to a buying audience in the mail piece you will send to males. On the other hand, the mail piece sent to females should feature different photos and copy. Although who will buy and who will receive such a gift varies, catering the message of the direct mail according to gender is a subtle method of personalisation

The best marketers have to interpret the data and use it in a way that tactfully shows consumers that your business is just what they need. But you don’t have to be selling jewellery to personalise direct mail skillfully and in a non-intrusive way. Think about your audience and how their demographic information may affect their buying habits or business needs.

Work from your recipient data to go beyond names in personalizsing your business’s direct mail. When you personalise your direct mail piece with a name, you’re working to catch your prospects’ attention.

At Minuteman Press Bath with the latest in variable data software XMPie we can really bring your direct mail to life. Call Dave Dixon on 01225 442000 for a chat about how we might be able to help.

Greeting Cards from Minuteman

The Minuteman Press Bath 2011 
Personalised Greeting Card Brochure is out now 

DOWNLOAD YOUR BROCHURE NOW

Why use a standard "off the shelf" greeting card this Christmas?
Send personalised cards to your clients, friends or family.

Make Christmas special with Personalised Greeting Cards from
Minuteman Press.

Your company logo, a favourite picture or traditional greeting cards, wall planners or desk diaries.

Stuck for ideas?

Download our brochure and choose from our range of images or send us your own, and have a personal greeting, we can even scan your signatures.

• Your company logo added
• Your company colours used
• Your personalised greeting Your signature scanned

You name it, we'll do it

Prices start from just £45+VAT
Have your own design?
We can print that too!

Order the full brochure to be posted to you or download it as a pdf here.

Email: christmas@minutemanbath.co.uk
Web:  www.minutemanbath.co.uk Tel: 01225 442000

Proud to Support Oxjam

Again this year we were proud to have supported Oxjam.

A lovely email from our contact to say,

"Just a little note to say thank you so much for your donation of posters and flyers for Jam and Jokes for OXJAM.

With your help we managed to raise nearly £800 for OXFAM!!"

Always happy to help...

Hug a Tree

Recycled Business Stationery

Twice as many for one times the price

Order from our range of recycled business cards, letterheads or compliment slips this autumn and we will double the quantity of your order at no extra costs.

Pricing examples below:

Full colour Business Cards
on 350gsm 9lives 80 Recycled Silk Card
order 500 at £50
you receive 1000!
 
Full colour A4 Letterheads
on 120gsm 9lives uncoated
order 500 at £125
you receive 1000!

Full colour DL Compliment Slips
on 120gsm 9lives uncoated
order 500 at £95
you receive 1000!

For a copy of our full range of recycled stationery price list, or for a quote on any printing need...

Recycled Stock Printed Stationery

Leporello

Now I have seen these before but never produced them. However I think we have a super result.

Litho printed on 350gsm Silk.

This is a row of five postcards with a perforation in between each so that they can be teared off. We currently have a small box in production to put these in. We will post that next week!