
There’s something about
Royal Mail that is a little romantic. There’s still a little anticipation in your heart as you head when the post arrives. You still wonder, "Did I get anything cool in the mail today?".
Even special offers from companies get people excited.
Direct mail is still a powerful tool and here is why:
Reach your target market. Direct mail gets its name because of the likelihood of your message reaching the intended audience. It has far greater odds than the shot gun approach of mass media (also aptly named). Even
Millennials (consumers aged 18-24) are into receiving direct mail.
BIGresearch reported in 2007 that
26% appreciated and responded to direct mail.
Get one-on-one attention.
Mail is personal. People open the mail on their time, when they’re ready to engage.
Pitney Bowes reported in a 2008 Direct Mail Survey that 85% of people will open, sort and read mail; and 75% of those consumers look more closely for special sales.
Spend less.
With a more selective target, your cost per client acquisition is relatively low compared to other marketing channels. For a postcard and a stamp, oftentimes you can reach a prospect for under a dollar each.
Get action.
After your direct mail piece is sent out you will know whether the campaign was successful in a short amount of time. According to the
DMA, 33% of consumers will respond to direct mail by going to your website. If your target is going to make a purchase, they will do so shortly after receiving the mailing piece. This is important for tracking your
ROI. When cash is tight, it is nice to know how effective your message was so you can adjust.
Make it personal.
OK so you can send out a standard mailer, may be with their name on the envelope and then leave your prospective client disappointed when they see it's a random mailshot. At
Minuteman Press our
digital press and variable data software can bring your mailings to life through customising them. Why not give one of our team a call on 01225 442000 or email Dave on
info@minutemanbath.co.uk tell us what message you want to send and who you want to send it to, and we will help you get a better return on your investment.