Direct Mail Still Top with Personalisation

If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent Return on Investment (ROI).
You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly think their methods are more personal than direct mail. But thanks to Internet cookies, over-sent emails and Google Ad Words, consumers are turned off and tuning out. Direct mail bests digital marketing tactics in the area of personalisation because, to the consumer, it feels more human.

The simplest way to personalise direct mail is using variable printing to address your business’s leads by name. But you can go even further than that.

The key to effective personalised direct mail is to get as much useful information as you can from your customers and prospects. Use sales records, surveys and social media to collect good data about your mail leads.

Now it’s time to personalise your direct mail piece. To craft a message that’s relevant to the prospect without being creepy, you’ve got to use your data carefully. Let’s say, for example, that your jewelry store wants to market diamond engagement rings. You’re working form a list of young people who you assume—or hope, for your business’s sake—are single (and you should know that from your data).

It makes sense to write copy that speaks to a buying audience in the mail piece you will send to males. On the other hand, the mail piece sent to females should feature different photos and copy. Although who will buy and who will receive such a gift varies, catering the message of the direct mail according to gender is a subtle method of personalisation

The best marketers have to interpret the data and use it in a way that tactfully shows consumers that your business is just what they need. But you don’t have to be selling jewellery to personalise direct mail skillfully and in a non-intrusive way. Think about your audience and how their demographic information may affect their buying habits or business needs.

Work from your recipient data to go beyond names in personalizsing your business’s direct mail. When you personalise your direct mail piece with a name, you’re working to catch your prospects’ attention.

At Minuteman Press Bath with the latest in variable data software XMPie we can really bring your direct mail to life. Call Dave Dixon on 01225 442000 for a chat about how we might be able to help.

Greeting Cards from Minuteman

The Minuteman Press Bath 2011 
Personalised Greeting Card Brochure is out now 

DOWNLOAD YOUR BROCHURE NOW

Why use a standard "off the shelf" greeting card this Christmas?
Send personalised cards to your clients, friends or family.

Make Christmas special with Personalised Greeting Cards from
Minuteman Press.

Your company logo, a favourite picture or traditional greeting cards, wall planners or desk diaries.

Stuck for ideas?

Download our brochure and choose from our range of images or send us your own, and have a personal greeting, we can even scan your signatures.

• Your company logo added
• Your company colours used
• Your personalised greeting Your signature scanned

You name it, we'll do it

Prices start from just £45+VAT
Have your own design?
We can print that too!

Order the full brochure to be posted to you or download it as a pdf here.

Email: christmas@minutemanbath.co.uk
Web:  www.minutemanbath.co.uk Tel: 01225 442000

Minuteman Press - The Most Loved Business in Town!

Thank you for all those clients who have left a testimonial on The Best of Bath, we have been awarded the accolade of the Most Loved Business in Town.

"This is great news, Minuteman Press Printers in Bath have always sought to be the best at everything we do and we can not thank all those who have helped make Minuteman Press the printing company that it is today."

Dave Dixon, Sales Director, Minuteman Press

For more information about Minuteman Press Printers in Bath visit our website www.minutemanbath.co.uk

Recycled Business Cards - New Range for 2011

We have new range of recycled business cards for 2011.

Minuteman Press Printers in Bath are delighted to offer 350gsm 9lives® 80 Recycled Silk business cards as a new product for 2011.

These are available from just £50+VAT for 500x full colour business cards.

For more details or to place an order email info@minutemanbath.co.uk

Published price is based on print ready artwork being supplied and a 5 working day turnaround.

Heart FM - Traffic and Travel

Minuteman Press are proud to be supporting Heart FM Traffic and Travel, listen out for us in the mornings and afternoon on Heart FM 103.

Helping Heart, helping you keep moving.

Last Minute Marketing Tips for the Holidays

It’s time for the final marketing push of the year. The holiday season usually means more consumers online. If you haven’t prepared for the rush, there’s still time. Here are a few last minute tips for online Christmas and New Year marketing.

Deck out your website.
If you’ve been putting off updates to your website, now is the time to make some changes. There’s a good chance your website will see more traffic in December, so you’ll want your prospects to be impressed. Give the products you’re trying to move the appropriate attention on your home page.

Think about being social.
While you’re making changes to your site, don’t forget to add those social media icons. Now that you’re directing people to your Facebook and Twitter pages you’ll want to get active. Make at least one post a day.

The search begins.
To get those last minute sales, consider spending some of your marketing budget on some search engine advertising. At the very least, take a look at where you rank on the products you’re trying to move before the end of the year.

Check your analytics.
Make sure all your website analytics are working before you get a rush of holiday shoppers. It is important to know whether your marketing efforts have paid off. Having good numbers also gives you a jump start on how to market your business for the coming year.

Promote with some last minute offers.
Complement your online activity with some printed leaflets or large posters for your window.

Don't forget to say thanks.
Believe it or not there is still plenty of time to order and receive greeting cards from printers sich as Minuteman Press. A great way to say thank to those customers who have supported your business during 2010.

The Minuteman Press Bath 2010
Personalised Greeting Card Brochure is out now

We can make your greeting cards personal...

Your company logo added
Your company colours used
Your personalised greeting
Your signature scanned

You name it, we'll do it

Prices start from just £45+VAT

Have your own design?
Well we can print that too!

Order the full brochure to be posted to you or emailed as a pdf today
Email: christmas@minutemanbath.co.uk

Web: www.minutemanbath.co.uk
Tel: 01225 442000

Your business card is your first impression...

...so be sure to get it right first time.

If you have a good business running full time and it is flourishing every moment then surely you will need business cards for various reasons pertaining to your business. They are a good source of advertisement and you can get business card printing done at very low rates almost anywhere. Nevertheless, it is better to get business card printing done by the best in this business. Professionally, if you want your business cards to promote your business well then it is better to deal with a person than a website.

Avoiding Traps:

There are several common mistakes that people make while getting business cards printed. Some of them use sub standard materials - wrong paper or wrong ink – remember these cards are a showcase to your actual business. Hence, you must design them so that they are appealing and at the same time a good advertising source too. So, get professionals to design your business cards.

Avoid creating cryptic cards. Just getting your business name and e-mail address or phone number printed on the card not enough. Clearly define what your business all about so that people get a good idea about your business. Unless people are impressed they won’t become your clients.

Sometimes it happens we try cramming as much information as possible in a small card. This is a bad move. It is a bad idea to get your business card over crowded. This will ward off any prospective client and won’t help in any way.

Incorporating Unique Elements:

Creating a good business card involves the incorporation of unique ideas. It should be eye catching and should give your message in short and effective manner. It is also very important to have proper colour contrasts so that the card is easy to read for one and all.

Reasons not to Print Online:

It is best to get your business card printing done by a business with a personal touch, with someone who will look at your design and advise on the best colours, stock and finish. One of the reasons is that with this method you can easily avoid all the common issues that will arise. Moreover, they will have good and experienced professional who will provide the best solution according to your requirements. It also saves a lot of time that would have been spent if you had to keep running all around to buy stuff you require.

If you want to get the best business cards printed to advertise or expand your business then you can get it done only with the help of companies like Minuteman Press.

50% Extra Free - Special Offer - Minuteman Press

http://www.45walcot.minutemanpress.co.uk/companyinfo/offers.html

- The very best digital presses in Bath -
- 24 hour turnaround available at no extra cost -
- Fixed pricing -

Look at this example price:

 1000x A5 Leaflets
Printed full colour single side
on 140gsm Silk
£125

we will then add in 500 extra free leaflets, giving you 1500 full colour leaflets for £125!

Contact us today for a copy of our full colour digital printing price list

Email: info@minutemanbath.co.uk
Tel: 01225 44 2000
Web:  www.minutemanbath.co.uk

THE SMALLS PRINT:

* Offer available on full colour digitally printed leaflets and folded brochures placed in July and August 2010.

Offer applies to quantities of 250, 500 or 1000 maximum.  48 hour turnaround - 24 hours on request, from signing off your proof.

Printed on 140sm FSC Silk or Gloss

Boxer shorts are for illustrative purposes only and are not included in this offer.

 

Hot hot hot.. deal of the week!

Our presses are running hot today and if the weather is anything to go by will be hot all week.

So come and get your flyers this week, literally hot off the press and we will discount 20% off our usual price.

How does this sound?

1000x A6 Flyers
Full colour double side
on 140gsm Silk
£99 (usually sold at £125)


Turned around within 24 hours! Sign off your proof by 2pm and these will be ready by 2pm the following day!

Offer valid until Friday 28th May 2010. On all digitally printed full colour flyers. Quote HOTFLYER when ordering!

Print Deadlines

When producing company literature such as newsletters or magazines, meeting printing deadlines is essential in order to avoid costly mistakes, but in some situations your company may be working right up to the wire and there is a fine balance between having the most up to date information in your company literature and missing the printing press deadlines. You only need to look at the newspaper headlines on the morning after the election to see that the deadlines of the country’s printing press meant that the newspapers struggled to meet the public’s need for the most up to date information possible. Headlines were uncertain as Britain faced a hung parliament but, as results were still trickling in, the newspapers could not call for certain what was happening before they had to go to press and some relied on speculation.

Businesses in Bath should know the benefits of working with a local printing company in Bath, rather than a larger printing house, when looking to get their news out to consumers in order to build up a strong relationship and receive a more personal service. You may not be on such tight deadlines as the national press with the whole nation hanging on your written word and expectations high for the most newsworthy scoop, however, for a professional appearance, your company information must be as accurate as possible. Building a close relationship with a local printer will ensure co-operation should you need to work to extend deadlines or negotiate on costs.

Free Compliment Slips Offer - May and June!

Order letterheads and get FREE compliment slips.

Take advantage of this fantastic offer to revitalise your business stationery.

Order any quantity up to 10,000 Full Colour Letterheads printed on our 100gsm Paper and get up to the same quantity of Compliment Slips FREE!

Look at this example price:

500x A4 Letterheads

Full colour single side

on 100gsm FSC Bond

£108+VAT

YOU CAN GET UP TO 500x MATCHING COMPLIMENT SLIPS FREE

SAVING YOU £81+VAT

Contact us today!
Email:info@minutemanbath.co.uk
Tel: 01225 44 2000
Web: www.minutemanbath.co.uk



* Offer available on full colour litho printed A4 Letterheads placed in May and June 2010.
Maximum order quantity is 10,000. 5 working days turnaround.
Litho printed on 100gsm FSC Bond

Go ahead given!

We have just been given the all go on the Paulton Rovers game for this evening. This means finalising the content, printing and booklet making the programmes for collection by 5pm!

All systems go - a usual day for Minuteman Press, probably the quickest printer in Bath.

On Facebook?

At Minuteman Press we try to make sure that we have a presence where ever we can. This includes our Facebook Page so if you're on Facebook why not become a fan. We'd love to see you there!

25% Off Full Colour Business Cards

Order up to 2500 Business Cards and receive 25% Off our usual price! 

Offer applies to digital and litho printed business cards, including our luxury gloss or matt laminated range.

OFFER Applies in March and April 2010 

Your business card is one of your most important sales tools, so let us help you get it right.

Look at this example price:

 500x Digitally Printed Business Cards

Printed full colour single side

on 350gsm Silk

@ £36+VAT

Take advantage of this very special offer and contact us today to order or enquire about all the special prices.

Marketing is not monkey business

One thing is constant in marketing—it’s constantly changing. Once limited to traditional media like television, radio and print advertising, a company has more options to get their name out there. So let’s talk about the 200-pound gorilla in the room, and no, we’re not talking about King Kong. It’s Guerrilla Marketing that may make your company a giant in your market.

What is Guerrilla Marketing?
Jay Conrad Levinson gave birth to the concept in 1984. Ever since then, this fringe movement in the world of advertising has gained some steam. Specifically geared towards the small business, Levinson argued that instead of money, investments in marketing should be time, energy and imagination. Much of that energy should be expended on building relationships with customers to get more referrals, and focusing on larger transactions, rather than on gaining new customers.

Guerrilla Marketing may encompass a number of tactics but each campaign should be laser-focused to one technique. Other terms associated with this movement are viral marketing (engaging social networks), buzz marketing (generating word of mouth), undercover marketing (subtle product placement) and experiential marketing (getting consumers to interact with your product).

Memorable examples from well-known companies
Nikon used a billboard at a subway station that had images of paparazzi on it. As you would walk by on the red carpet that led to a Nikon store the cameras would flash making you the celebrity.

Ikea decided to show that their furniture can brighten up any setting. They put some of their furniture at bus stops in New York.

Red Bull has relied heavily on Guerrilla Marketing through their soapbox races, Flugtag (building human-powered flying machines) contests, or driving around in a Mini Cooper handing out samples of Red Bull.

What can you do with Guerilla Marketing?
These are some pretty big examples of how to generate buzz for a product. If you’re looking for something a little less monumental but equally effective, consider tactics along these lines to make a statement about your company.

Send out an empty envelope with an enticing headline on the outside. Make sure your contact information is in the return address. This should generate calls that can turn into an opportunity to talk about your products.

Get away from the windshields and find other relevant places to stuff a flier such as with a complimentary product at another company (in return for you doing the same), at a public transportation stop or other creative locale.

Include some candy and a comment card with each order and watch the cards and repeat customers come back in.

Dream up an inexpensive but creative event associated with your business. Start the buzz and get the press involved. Include a charity component. Give proceeds to a charity and watch your pockets grow.

Order an interesting specialty advertising item that you can distribute with a clever message to pique your customers’ interest about a particular product or your service.

One last piece of advice, when planning your Guerilla Marketing campaign, do your homework. Cartoon Network’s Aqua Teen Hungerforce placed light up boxes around Boston that were intended to generate publicity. They got it in the form of generating bomb threat calls from around the city.

Best of Bath

Find out why Minuteman Press use the Best of Bath network.

The best of Bath (website film) from Mollyfilms.com on Vimeo.

Vacancy at Minuteman Press

At Minuteman Press we believe in having the right tools for the job. That's why we have had a little rejig here, and in order to maintain a high level of customer service we are now recruiting for a sales person.

Interested or know someone who is? Click here to find out more!

Buy One Get One Free on Leaflets in February

 Buy one get one free on full colour printed leaflets*
 Order litho printed leaflets this February and we will double your order for free.

Offer applies to orders of 250, 500, 1250 and 2500 leaflets giving a maximum required
quantity of up to 5000 leaflets.
 Offer includes folding of leaflets if required.

Take advantage of this very special offer and contact us today.
for a quote email

 info@minutemanbath.co.uk

Tel: 01225 44 2000
Web: www.minutemanbath.co.uk

* Offer available on 115gsm, 150gsm, 200gsm and 280gsm Silk or Gloss litho printed
leaflets. Maximum order quantity is 2500x to receive 5000x leaflets. Offer includes
folding where requested. Litho printed leaflets require 5 working days turnaround.
Offer ends February 28th 2010
All prices are plus VAT if applicable and from print ready pdfs being supplied.