Direct Mail Still Top with Personalisation

If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent Return on Investment (ROI).
You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly think their methods are more personal than direct mail. But thanks to Internet cookies, over-sent emails and Google Ad Words, consumers are turned off and tuning out. Direct mail bests digital marketing tactics in the area of personalisation because, to the consumer, it feels more human.

The simplest way to personalise direct mail is using variable printing to address your business’s leads by name. But you can go even further than that.

The key to effective personalised direct mail is to get as much useful information as you can from your customers and prospects. Use sales records, surveys and social media to collect good data about your mail leads.

Now it’s time to personalise your direct mail piece. To craft a message that’s relevant to the prospect without being creepy, you’ve got to use your data carefully. Let’s say, for example, that your jewelry store wants to market diamond engagement rings. You’re working form a list of young people who you assume—or hope, for your business’s sake—are single (and you should know that from your data).

It makes sense to write copy that speaks to a buying audience in the mail piece you will send to males. On the other hand, the mail piece sent to females should feature different photos and copy. Although who will buy and who will receive such a gift varies, catering the message of the direct mail according to gender is a subtle method of personalisation

The best marketers have to interpret the data and use it in a way that tactfully shows consumers that your business is just what they need. But you don’t have to be selling jewellery to personalise direct mail skillfully and in a non-intrusive way. Think about your audience and how their demographic information may affect their buying habits or business needs.

Work from your recipient data to go beyond names in personalizsing your business’s direct mail. When you personalise your direct mail piece with a name, you’re working to catch your prospects’ attention.

At Minuteman Press Bath with the latest in variable data software XMPie we can really bring your direct mail to life. Call Dave Dixon on 01225 442000 for a chat about how we might be able to help.

Greeting Cards from Minuteman

The Minuteman Press Bath 2011 
Personalised Greeting Card Brochure is out now 

DOWNLOAD YOUR BROCHURE NOW

Why use a standard "off the shelf" greeting card this Christmas?
Send personalised cards to your clients, friends or family.

Make Christmas special with Personalised Greeting Cards from
Minuteman Press.

Your company logo, a favourite picture or traditional greeting cards, wall planners or desk diaries.

Stuck for ideas?

Download our brochure and choose from our range of images or send us your own, and have a personal greeting, we can even scan your signatures.

• Your company logo added
• Your company colours used
• Your personalised greeting Your signature scanned

You name it, we'll do it

Prices start from just £45+VAT
Have your own design?
We can print that too!

Order the full brochure to be posted to you or download it as a pdf here.

Email: christmas@minutemanbath.co.uk
Web:  www.minutemanbath.co.uk Tel: 01225 442000

Summer Sizzling Offer

Promote Your Business with our SUMMER SIZZLER

We can offer you some scorching prices on longer run brochures and large posters.

5000 Mini Brochures £249 (A4 Leaflets folded once or twice to A5 or DL)
Say it loud and say it big with some nice large posters to capture attention
50 A2 Posters £89 that's less than £2 each!
These prices are so hot that we will be pouring water over them to cool them down by the end of August.

Why wait? Get out there and promote your business this summer.

Business Cards Digital and Litho

Business card printing these days is cheap, fast and effortless. Although cards can be ordered online, the printing is still best done using professional printing machines – either traditional lithographic, or the newer digital presses.


Litho printing is a two stage process which involves offsetting the ink from plates onto rubber rollers, and then onto card. Unlike web-fed presses, which use rolls of paper, card presses are sheet-fed, making them slower. Added to this, they are complex to set up. For this reason, digital printers are preferred for business card printing. They have several advantages over the traditional method. For a start they are fast and easy to set up, requiring no printing plates. The card is created in digital form, using templates or an existing card design, and saved as digital file. This information is then uploaded to an ink-jet or laser-jet printing machine, which prints the cards direct using heat or UV-cured inks or toners.

Digital business card printing allows an on-demand service to be offered, with short print runs and a rapid turnaround time. It’s the ideal answer for small businesses, as card details can be altered with just a few clicks, and multiple designs can be stored – for example, a single design can be customised with the details of each member of a sales team. Cards may be single or double-sided – the latter being the ideal way to portray extra information in an uncluttered manner. With modern businesses having web, e-mail and postal addresses, as well as landline, mobile and fax numbers, this has become a necessity.

Although there are internet-commerce firms specialising in business cards which the customers design themselves from online templates, the best quality business card printing is that offered by “clicks-and-mortar” companies, such as us at Minuteman Press Bath.