Direct Mail Still Top with Personalisation

If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent Return on Investment (ROI).
You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly think their methods are more personal than direct mail. But thanks to Internet cookies, over-sent emails and Google Ad Words, consumers are turned off and tuning out. Direct mail bests digital marketing tactics in the area of personalisation because, to the consumer, it feels more human.

The simplest way to personalise direct mail is using variable printing to address your business’s leads by name. But you can go even further than that.

The key to effective personalised direct mail is to get as much useful information as you can from your customers and prospects. Use sales records, surveys and social media to collect good data about your mail leads.

Now it’s time to personalise your direct mail piece. To craft a message that’s relevant to the prospect without being creepy, you’ve got to use your data carefully. Let’s say, for example, that your jewelry store wants to market diamond engagement rings. You’re working form a list of young people who you assume—or hope, for your business’s sake—are single (and you should know that from your data).

It makes sense to write copy that speaks to a buying audience in the mail piece you will send to males. On the other hand, the mail piece sent to females should feature different photos and copy. Although who will buy and who will receive such a gift varies, catering the message of the direct mail according to gender is a subtle method of personalisation

The best marketers have to interpret the data and use it in a way that tactfully shows consumers that your business is just what they need. But you don’t have to be selling jewellery to personalise direct mail skillfully and in a non-intrusive way. Think about your audience and how their demographic information may affect their buying habits or business needs.

Work from your recipient data to go beyond names in personalizsing your business’s direct mail. When you personalise your direct mail piece with a name, you’re working to catch your prospects’ attention.

At Minuteman Press Bath with the latest in variable data software XMPie we can really bring your direct mail to life. Call Dave Dixon on 01225 442000 for a chat about how we might be able to help.

The Minuteman Press Bath 2010
Personalised Greeting Card Brochure is out now

We can make your greeting cards personal...

Your company logo added
Your company colours used
Your personalised greeting
Your signature scanned

You name it, we'll do it

Prices start from just £45+VAT

Have your own design?
Well we can print that too!

Order the full brochure to be posted to you or emailed as a pdf today
Email: christmas@minutemanbath.co.uk

Web: www.minutemanbath.co.uk
Tel: 01225 442000

50% Extra Free - Special Offer - Minuteman Press

http://www.45walcot.minutemanpress.co.uk/companyinfo/offers.html

- The very best digital presses in Bath -
- 24 hour turnaround available at no extra cost -
- Fixed pricing -

Look at this example price:

 1000x A5 Leaflets
Printed full colour single side
on 140gsm Silk
£125

we will then add in 500 extra free leaflets, giving you 1500 full colour leaflets for £125!

Contact us today for a copy of our full colour digital printing price list

Email: info@minutemanbath.co.uk
Tel: 01225 44 2000
Web:  www.minutemanbath.co.uk

THE SMALLS PRINT:

* Offer available on full colour digitally printed leaflets and folded brochures placed in July and August 2010.

Offer applies to quantities of 250, 500 or 1000 maximum.  48 hour turnaround - 24 hours on request, from signing off your proof.

Printed on 140sm FSC Silk or Gloss

Boxer shorts are for illustrative purposes only and are not included in this offer.

 

Business Cards - Special Offer

DOUBLE SIDED BUSINESS CARDS FOR
THE PRICE OF SINGLE SIDE

Presentation is everything and now there really never has been a better time to order Full Colour Business Cards with our
FREE Reverse Offer!

Offer is available on any quantity up to 5,000 Full Colour Business Cards printed on 400gm Card. Offer does not include double sided lamination.

Offer ends 30th June 2010

Look at this example price:

500x Business Cards
Full colour double side
on 400gsm FSC Matt Artboard
£60+VATthis is a saving of £35+VAT off our usual retail price!

Contact us today

Email: info@minutemanbath.co.uk

Tel: 01225 44 2000
Web:  www.minutemanbath.co.uk

25% Off Offer Extended...

You told us how much you love our 25% Off Business Cards Offer.

So we thought why not extend it to our Postcards for the month of April?

So now if you order A6 or A5 Postcards OR Business Cards you will receive 25% Off our usual price!

Offer applies to digital and litho printed postcards, including our luxury gloss or matt laminated range.

OFFER applies during April 2010.

Look at this example price:

500x Digitally Printed A6 Postcards

Printed full colour single side

on 350gsm Silk

WAS: £80+VAT

NOW: £60+VAT

  

* Offer available on full colour digital and litho printed business cards or A6 and A5 Postcards placed in March and April 2010.

Maximum order quantity is 2500. Litho printed postcards and business cards require 5 working days (turnaround longer if laminated).

Litho printed cards on 400gsm Artboard

Digitally printed card on 350gsm Matt or Silk

Offer ends Friday 30th April 2010

Go ahead given!

We have just been given the all go on the Paulton Rovers game for this evening. This means finalising the content, printing and booklet making the programmes for collection by 5pm!

All systems go - a usual day for Minuteman Press, probably the quickest printer in Bath.

A Welcome Addition to the MMP Team!

We would like to welcome Andy Trollope to the Minuteman Press Team!

Andy joins the team with 26 years years of litho and digital print experience, he takes up the role of Production Manager and will certainly help raise the game in print quality and finish at Minuteman Press.

Andy's role is to head up digital print print production and pre press.

25% Off Full Colour Business Cards

Order up to 2500 Business Cards and receive 25% Off our usual price! 

Offer applies to digital and litho printed business cards, including our luxury gloss or matt laminated range.

OFFER Applies in March and April 2010 

Your business card is one of your most important sales tools, so let us help you get it right.

Look at this example price:

 500x Digitally Printed Business Cards

Printed full colour single side

on 350gsm Silk

@ £36+VAT

Take advantage of this very special offer and contact us today to order or enquire about all the special prices.

Marketing is not monkey business

One thing is constant in marketing—it’s constantly changing. Once limited to traditional media like television, radio and print advertising, a company has more options to get their name out there. So let’s talk about the 200-pound gorilla in the room, and no, we’re not talking about King Kong. It’s Guerrilla Marketing that may make your company a giant in your market.

What is Guerrilla Marketing?
Jay Conrad Levinson gave birth to the concept in 1984. Ever since then, this fringe movement in the world of advertising has gained some steam. Specifically geared towards the small business, Levinson argued that instead of money, investments in marketing should be time, energy and imagination. Much of that energy should be expended on building relationships with customers to get more referrals, and focusing on larger transactions, rather than on gaining new customers.

Guerrilla Marketing may encompass a number of tactics but each campaign should be laser-focused to one technique. Other terms associated with this movement are viral marketing (engaging social networks), buzz marketing (generating word of mouth), undercover marketing (subtle product placement) and experiential marketing (getting consumers to interact with your product).

Memorable examples from well-known companies
Nikon used a billboard at a subway station that had images of paparazzi on it. As you would walk by on the red carpet that led to a Nikon store the cameras would flash making you the celebrity.

Ikea decided to show that their furniture can brighten up any setting. They put some of their furniture at bus stops in New York.

Red Bull has relied heavily on Guerrilla Marketing through their soapbox races, Flugtag (building human-powered flying machines) contests, or driving around in a Mini Cooper handing out samples of Red Bull.

What can you do with Guerilla Marketing?
These are some pretty big examples of how to generate buzz for a product. If you’re looking for something a little less monumental but equally effective, consider tactics along these lines to make a statement about your company.

Send out an empty envelope with an enticing headline on the outside. Make sure your contact information is in the return address. This should generate calls that can turn into an opportunity to talk about your products.

Get away from the windshields and find other relevant places to stuff a flier such as with a complimentary product at another company (in return for you doing the same), at a public transportation stop or other creative locale.

Include some candy and a comment card with each order and watch the cards and repeat customers come back in.

Dream up an inexpensive but creative event associated with your business. Start the buzz and get the press involved. Include a charity component. Give proceeds to a charity and watch your pockets grow.

Order an interesting specialty advertising item that you can distribute with a clever message to pique your customers’ interest about a particular product or your service.

One last piece of advice, when planning your Guerilla Marketing campaign, do your homework. Cartoon Network’s Aqua Teen Hungerforce placed light up boxes around Boston that were intended to generate publicity. They got it in the form of generating bomb threat calls from around the city.

Best of Bath

Find out why Minuteman Press use the Best of Bath network.

The best of Bath (website film) from Mollyfilms.com on Vimeo.

Vacancy at Minuteman Press

At Minuteman Press we believe in having the right tools for the job. That's why we have had a little rejig here, and in order to maintain a high level of customer service we are now recruiting for a sales person.

Interested or know someone who is? Click here to find out more!

Buy One Get One Free on Leaflets in February

 Buy one get one free on full colour printed leaflets*
 Order litho printed leaflets this February and we will double your order for free.

Offer applies to orders of 250, 500, 1250 and 2500 leaflets giving a maximum required
quantity of up to 5000 leaflets.
 Offer includes folding of leaflets if required.

Take advantage of this very special offer and contact us today.
for a quote email

 info@minutemanbath.co.uk

Tel: 01225 44 2000
Web: www.minutemanbath.co.uk

* Offer available on 115gsm, 150gsm, 200gsm and 280gsm Silk or Gloss litho printed
leaflets. Maximum order quantity is 2500x to receive 5000x leaflets. Offer includes
folding where requested. Litho printed leaflets require 5 working days turnaround.
Offer ends February 28th 2010
All prices are plus VAT if applicable and from print ready pdfs being supplied.
 

Make sure your Business Card hits the mark

You’re starting your business and of course you’re excited to talk about it. While out networking you get a bite. Someone wants your contact information and you’re stuck holding a napkin and asking to borrow a pen. Business cards should be one of the first items you print as you’re building your business.

Business cards are an affordable way to make you look professional and legitimise your company. Business cards are convenient. You should carry them on your person at all times. You never know where or when you’ll meet your next customer.

What should be on your business card? A pitfall of first-time business owners is to attempt to cram absolutely everything you do on your card—after all you want to conserve your budget. Remember the primary goal of your business card is to provide your contact information. Let a brochure, sales sheet or website do the work of listing your services.

Consider how you want to be contacted. Your name, e-mail, primary phone numbers and website address should suffice for most. Some may want to select their Twitter or other social media account if that’s more conducive to the business model.

If you must, include just a service or two as a reminder of what you do. But remember you run the risk of looking less professional. The more you add, the smaller the type and the more cluttered your card will appear, rendering it nearly impossible to read.

When you’re ready to print your cards, you may want to head to a printing company. Spend the little extra and ask for about various options available. An impressive weight, or laminating will will surely get good comments and screams professionalism.

Minuteman Press offers the whole range of business cards printing and also designers who can really make your card work for you.

Now that you have your new business cards you’re ready to go out and get new clients. So use that napkin to wipe your hands and give them that confident handshake.

New Wide Format Price List Available

We have updated our wide format price list for full colour posters. Minuteman Press has one of the biggest poster printers available in Bath. The HP DesignJet Z6100 poster machine prints using light resistant inks and prints on many stocks including scrim and banner material up to 60" wide.

We love this machine and with all our finishing options such as laminating, mounting and eyeletting, there's not much we can't do. This includes bannerstands and graphics for pop up displays.

Why not ask us for a quote or for a discussion on how our big printer can help you email info@minutemanbath.co.uk.

What a day!

It seems as though people are definitely back to work today.

We have been busy with orders quotes and printing all day, so it seems by the volumes of calls and emails coming in that many of our clients are back to work and catching up on print orders that they would have placed last week.

Back to normal.

The weather is almost behind us and we are expecting business as usual this week. Our paper merchants have caught up with their deliveries to us so we will be catching up with any delayed orders because of this today.

We are printing some stunning mailers today for the Motorexpo, we use a rich black on these to give a great finish and look and we have printed on a nice 280gsm Silk. I know our client will be really happy with the final result.

Phew

Today has seen many of our customers getting back to work and now having to catch up the the printing they would have ordered over the past few days.

Our Xerox 7000AP Production Digital Press has been working flat out (along with Mike our Production Manager) to get everything printed, I cannot praise enough our finishing team for getting through all the booklets that we had to get done today.

A job well done.

Three for the price of Two on printed Stationery!

So the snow got us thinking what could we do to cheer people up who have missed out on time at work or have been struggling through the snow to get there?

Well here it is.

Order 3 different items of your company stationery and we will give you the cheapest item completely free of charge*.

So if you order letterheads, business cards and compliment slips the cheapest item in that will probably be the compliment slips, which you will not pay for.

It's snow joke, we must be losing it.

Free stationery? Yep!

We are running this until 28th February 2010 and applies to full colour stationery, the letterheads and compliment slips on 100gsm Executive and the business cards on the 400gsm Luxury Artboard.

Email us at info@minutemanbath.co.uk for a quote!

*Needless to say that maximum order quantities will apply - just to make it fair.