A Welcome Addition to the MMP Team!

We would like to welcome Andy Trollope to the Minuteman Press Team!

Andy joins the team with 26 years years of litho and digital print experience, he takes up the role of Production Manager and will certainly help raise the game in print quality and finish at Minuteman Press.

Andy's role is to head up digital print print production and pre press.

25% Off Full Colour Business Cards

Order up to 2500 Business Cards and receive 25% Off our usual price! 

Offer applies to digital and litho printed business cards, including our luxury gloss or matt laminated range.

OFFER Applies in March and April 2010 

Your business card is one of your most important sales tools, so let us help you get it right.

Look at this example price:

 500x Digitally Printed Business Cards

Printed full colour single side

on 350gsm Silk

@ £36+VAT

Take advantage of this very special offer and contact us today to order or enquire about all the special prices.

Marketing is not monkey business

One thing is constant in marketing—it’s constantly changing. Once limited to traditional media like television, radio and print advertising, a company has more options to get their name out there. So let’s talk about the 200-pound gorilla in the room, and no, we’re not talking about King Kong. It’s Guerrilla Marketing that may make your company a giant in your market.

What is Guerrilla Marketing?
Jay Conrad Levinson gave birth to the concept in 1984. Ever since then, this fringe movement in the world of advertising has gained some steam. Specifically geared towards the small business, Levinson argued that instead of money, investments in marketing should be time, energy and imagination. Much of that energy should be expended on building relationships with customers to get more referrals, and focusing on larger transactions, rather than on gaining new customers.

Guerrilla Marketing may encompass a number of tactics but each campaign should be laser-focused to one technique. Other terms associated with this movement are viral marketing (engaging social networks), buzz marketing (generating word of mouth), undercover marketing (subtle product placement) and experiential marketing (getting consumers to interact with your product).

Memorable examples from well-known companies
Nikon used a billboard at a subway station that had images of paparazzi on it. As you would walk by on the red carpet that led to a Nikon store the cameras would flash making you the celebrity.

Ikea decided to show that their furniture can brighten up any setting. They put some of their furniture at bus stops in New York.

Red Bull has relied heavily on Guerrilla Marketing through their soapbox races, Flugtag (building human-powered flying machines) contests, or driving around in a Mini Cooper handing out samples of Red Bull.

What can you do with Guerilla Marketing?
These are some pretty big examples of how to generate buzz for a product. If you’re looking for something a little less monumental but equally effective, consider tactics along these lines to make a statement about your company.

Send out an empty envelope with an enticing headline on the outside. Make sure your contact information is in the return address. This should generate calls that can turn into an opportunity to talk about your products.

Get away from the windshields and find other relevant places to stuff a flier such as with a complimentary product at another company (in return for you doing the same), at a public transportation stop or other creative locale.

Include some candy and a comment card with each order and watch the cards and repeat customers come back in.

Dream up an inexpensive but creative event associated with your business. Start the buzz and get the press involved. Include a charity component. Give proceeds to a charity and watch your pockets grow.

Order an interesting specialty advertising item that you can distribute with a clever message to pique your customers’ interest about a particular product or your service.

One last piece of advice, when planning your Guerilla Marketing campaign, do your homework. Cartoon Network’s Aqua Teen Hungerforce placed light up boxes around Boston that were intended to generate publicity. They got it in the form of generating bomb threat calls from around the city.

Vacancy at Minuteman Press

At Minuteman Press we believe in having the right tools for the job. That's why we have had a little rejig here, and in order to maintain a high level of customer service we are now recruiting for a sales person.

Interested or know someone who is? Click here to find out more!

Buy One Get One Free on Leaflets in February

 Buy one get one free on full colour printed leaflets*
 Order litho printed leaflets this February and we will double your order for free.

Offer applies to orders of 250, 500, 1250 and 2500 leaflets giving a maximum required
quantity of up to 5000 leaflets.
 Offer includes folding of leaflets if required.

Take advantage of this very special offer and contact us today.
for a quote email

 info@minutemanbath.co.uk

Tel: 01225 44 2000
Web: www.minutemanbath.co.uk

* Offer available on 115gsm, 150gsm, 200gsm and 280gsm Silk or Gloss litho printed
leaflets. Maximum order quantity is 2500x to receive 5000x leaflets. Offer includes
folding where requested. Litho printed leaflets require 5 working days turnaround.
Offer ends February 28th 2010
All prices are plus VAT if applicable and from print ready pdfs being supplied.
 

Make sure your Business Card hits the mark

You’re starting your business and of course you’re excited to talk about it. While out networking you get a bite. Someone wants your contact information and you’re stuck holding a napkin and asking to borrow a pen. Business cards should be one of the first items you print as you’re building your business.

Business cards are an affordable way to make you look professional and legitimise your company. Business cards are convenient. You should carry them on your person at all times. You never know where or when you’ll meet your next customer.

What should be on your business card? A pitfall of first-time business owners is to attempt to cram absolutely everything you do on your card—after all you want to conserve your budget. Remember the primary goal of your business card is to provide your contact information. Let a brochure, sales sheet or website do the work of listing your services.

Consider how you want to be contacted. Your name, e-mail, primary phone numbers and website address should suffice for most. Some may want to select their Twitter or other social media account if that’s more conducive to the business model.

If you must, include just a service or two as a reminder of what you do. But remember you run the risk of looking less professional. The more you add, the smaller the type and the more cluttered your card will appear, rendering it nearly impossible to read.

When you’re ready to print your cards, you may want to head to a printing company. Spend the little extra and ask for about various options available. An impressive weight, or laminating will will surely get good comments and screams professionalism.

Minuteman Press offers the whole range of business cards printing and also designers who can really make your card work for you.

Now that you have your new business cards you’re ready to go out and get new clients. So use that napkin to wipe your hands and give them that confident handshake.

What a day!

It seems as though people are definitely back to work today.

We have been busy with orders quotes and printing all day, so it seems by the volumes of calls and emails coming in that many of our clients are back to work and catching up on print orders that they would have placed last week.