Programme Notes!

Busy again printing 1000's of programme notes for the Bath International Music Festival, which Minuteman Press are proud to be sponsoring once again this year.

Super quick turnaround as always on our super fast Xerox 4112 B/W digital press!

Hot hot hot.. deal of the week!

Our presses are running hot today and if the weather is anything to go by will be hot all week.

So come and get your flyers this week, literally hot off the press and we will discount 20% off our usual price.

How does this sound?

1000x A6 Flyers
Full colour double side
on 140gsm Silk
£99 (usually sold at £125)


Turned around within 24 hours! Sign off your proof by 2pm and these will be ready by 2pm the following day!

Offer valid until Friday 28th May 2010. On all digitally printed full colour flyers. Quote HOTFLYER when ordering!

25% Off Offer Extended...

You told us how much you love our 25% Off Business Cards Offer.

So we thought why not extend it to our Postcards for the month of April?

So now if you order A6 or A5 Postcards OR Business Cards you will receive 25% Off our usual price!

Offer applies to digital and litho printed postcards, including our luxury gloss or matt laminated range.

OFFER applies during April 2010.

Look at this example price:

500x Digitally Printed A6 Postcards

Printed full colour single side

on 350gsm Silk

WAS: £80+VAT

NOW: £60+VAT

  

* Offer available on full colour digital and litho printed business cards or A6 and A5 Postcards placed in March and April 2010.

Maximum order quantity is 2500. Litho printed postcards and business cards require 5 working days (turnaround longer if laminated).

Litho printed cards on 400gsm Artboard

Digitally printed card on 350gsm Matt or Silk

Offer ends Friday 30th April 2010

Marketing is not monkey business

One thing is constant in marketing—it’s constantly changing. Once limited to traditional media like television, radio and print advertising, a company has more options to get their name out there. So let’s talk about the 200-pound gorilla in the room, and no, we’re not talking about King Kong. It’s Guerrilla Marketing that may make your company a giant in your market.

What is Guerrilla Marketing?
Jay Conrad Levinson gave birth to the concept in 1984. Ever since then, this fringe movement in the world of advertising has gained some steam. Specifically geared towards the small business, Levinson argued that instead of money, investments in marketing should be time, energy and imagination. Much of that energy should be expended on building relationships with customers to get more referrals, and focusing on larger transactions, rather than on gaining new customers.

Guerrilla Marketing may encompass a number of tactics but each campaign should be laser-focused to one technique. Other terms associated with this movement are viral marketing (engaging social networks), buzz marketing (generating word of mouth), undercover marketing (subtle product placement) and experiential marketing (getting consumers to interact with your product).

Memorable examples from well-known companies
Nikon used a billboard at a subway station that had images of paparazzi on it. As you would walk by on the red carpet that led to a Nikon store the cameras would flash making you the celebrity.

Ikea decided to show that their furniture can brighten up any setting. They put some of their furniture at bus stops in New York.

Red Bull has relied heavily on Guerrilla Marketing through their soapbox races, Flugtag (building human-powered flying machines) contests, or driving around in a Mini Cooper handing out samples of Red Bull.

What can you do with Guerilla Marketing?
These are some pretty big examples of how to generate buzz for a product. If you’re looking for something a little less monumental but equally effective, consider tactics along these lines to make a statement about your company.

Send out an empty envelope with an enticing headline on the outside. Make sure your contact information is in the return address. This should generate calls that can turn into an opportunity to talk about your products.

Get away from the windshields and find other relevant places to stuff a flier such as with a complimentary product at another company (in return for you doing the same), at a public transportation stop or other creative locale.

Include some candy and a comment card with each order and watch the cards and repeat customers come back in.

Dream up an inexpensive but creative event associated with your business. Start the buzz and get the press involved. Include a charity component. Give proceeds to a charity and watch your pockets grow.

Order an interesting specialty advertising item that you can distribute with a clever message to pique your customers’ interest about a particular product or your service.

One last piece of advice, when planning your Guerilla Marketing campaign, do your homework. Cartoon Network’s Aqua Teen Hungerforce placed light up boxes around Boston that were intended to generate publicity. They got it in the form of generating bomb threat calls from around the city.

Go Green with Minuteman Press

At Minuteman Press Bath we believe in sustainability and do more than just say it.

As a printer we get through a great deal of paper and other waste materials as part of the printing process, so controlling what we use and where it goes is important to us.

All of the paper stocks we buy are either FSC or PEFC certified paper. Further more the toners we use on our Xerox 7000AP Digital Press are recyclable as is the toner that ends up on the paper.


You can find out more about that environmental credentials of the standard Xerox paper we use here.

Xerox printer toner employed in digital printing is manufactured using an embrittling agent with the result that a reduction of 25% - 35% in energy employed per kilogram is made. The toner creates no hazards, exposure issues, toxicological complications and requires no special precautions. Ecotoxicity is zero and no special disposal actions are required.


No inks are used in the digital print process. Xerox toner composition is >60% Resin, <15% Frits, 5 - 10% Polyethylene wax, 3 - 8% Pigment (CMYK), <15% other additives.


100% of toner cartridges and bottles are recyclable. All toner is non-toxic and non-hazardous.


We also send all of our waste paper goes off for recycling through Evergreen for secure shredding and recycling.